HAMILTON, Ont. – The Hamilton Tiger-Cats have announced a new multi-year partnership with ToonieBet Canada, making the Ontario-based company the club’s Exclusive and Official iGaming Partner.
ToonieBet is an Ontario-regulated online sportsbook and casino serving eligible players in Ontario. As part of the agreement, ToonieBet has secured naming rights to the club level at Hamilton Stadium and will be integrated into the Tiger-Cats gameday experience through a variety of fan activations, in-stadium branding and digital initiatives.
The partnership will feature two dedicated activation spaces at Hamilton Stadium, creating new opportunities for fans to engage throughout the season. Supporters can also look forward to contests and interactive experiences across the club’s digital channels.
“We are excited to welcome ToonieBet to the Hamilton Tiger-Cats family,” said Kyle Lohnes, Vice President of Partnership and Retail, Hamilton Sports Group. “They are focused on delivering engaging, fan-first experiences, and together we look forward to creating memorable moments for our fans at Hamilton Stadium and across our digital platforms.”
“Partnering with the Hamilton Tiger-Cats is an exciting moment for ToonieBet as we continue to grow our presence in Ontario through experiences that feel relevant, entertaining and close to sports fans across the province,” said Daniel Madmon, Head of ToonieBet Canada. “This agreement gives us the opportunity to be part of the gameday experience in a meaningful way, from the club level and stadium activations to broadcast and digital moments that help us connect with supporters throughout the season.”
The partnership officially launched ahead of the 2026 CFL season and will come to life through stadium branding, promotional campaigns and fan engagement initiatives designed to enhance the experience for Tiger-Cats supporters throughout the year.
