VIEW OUR COMPLETE BRAND GUIDELINES
Click for Assets, Do’s & Don’ts, Incorrect Usage, Partner Position and Brand Extensions.
As primary visual identifiers of the Hamilton Tiger-Cats, it is important that the marks and colours not be altered in any way. In all Tiger-Cats communications, from print, digital, broadcast, and all partnership applications that call for additional graphics, the Tiger-Cats marks should be highly visible and unmistakable.
BRAND COLOURS
SPOT 1235
CMYK 0/32/95/0
RGB 252/181/37
HEX #FCB525
SPOT 1807
CMYK 24/91/78/16
RGB 168/53/58
HEX #A8353A
SPOT PROCESS BLACK
CMYK 0/0/0/100
RGB 35/31/32
HEX #231F20
PRIMARY MARK
PRIMARY MARK
The Tiger-Cats Circle is the primary visual identifier of the Hamilton Tiger-Cats. The logo includes a white outline which ensures the definition of the logo on dark backgrounds. CMYK, RGB, Pantone, one-color, and grayscale variations are available.
CLEAR SPACE
The Tiger-Cats Circle should be surrounded by a field of clear space to isolate it from competing graphic elements and ensure its visibility and impact. The clear space minimum is equal to 25% of the height of the Tiger-Cats Circle.
MINIMUM SIZE
The Tiger-Cats Circle can appear in a variety of sizes to accommodate a range of applications, but it should not be sized so small that it becomes illegible. It should not be reproduced such that the width of the Tiger-Cats Circle is less than 1/2 inch or 36 pixels digitally.
SECONDARY LOGO
PRIMARY MARK
The Leaping Tiger is the secondary visual identifier of the Hamilton Tiger-Cats. The logo includes a grey outline which ensures the definition of the logo on dark backgrounds. CMYK, RGB, Pantone, one-color, and grayscale variations are available.
CLEAR SPACE
The Leaping Tiger should be surrounded by a field of clear space to isolate it from competing graphic elements and ensure its visibility and impact. The clear space minimum is equal to 25% of the height of the Leaping Tiger.
MINIMUM SIZE
The Leaping Tiger can appear in a variety of sizes to accommodate a range of applications, but it should not be sized so small that it becomes illegible. It should not be reproduced such that the width of the Leaping Tiger is less than 1/2 inch or 36 pixels digitally.
TERTIARY LOGO
PRIMARY MARK
The Tiger-Cats Head is the tertiary visual identifier of the Hamilton Tiger-Cats. The logo includes a grey outline which ensures the definition of the logo on dark backgrounds. CMYK, RGB, Pantone, one-color, and grayscale variations are available.
CLEAR SPACE
The Tiger-Cats Head should be surrounded by a field of clearspace to isolate it from competing graphic elements and ensure its visibility and impact. The clearspace minimum is equal to 25% of the height of the Tiger-Cats Head.
MINIMUM SIZE
The Tiger-Cats Head can appear in a variety of sizes to accommodate a range of applications, but it should not be sized so small that it becomes illegible. It should not be reproduced such that the width of the Tiger-Cats Head is less than 1/2 inch or 36 pixels digitally.